Tag: Shopping

60: The problem with coupons

Posted on (Updated by ewand

Lots of online shops have promo codes that can be entered as part of the checkout process, to get a discount, free shipping or similar. Sign up to their newsletter and get 5% off your first/next order, they might say. It’s usually a reward for or enticement to repeat custom, or if you believe in more sinister motives, a ploy to get you to hand over your data and expose your very living soul.         

Use one of the many “coupon lookup” sites and you could easily find codes that can save significant amounts of money, especially if you’re buying expensive stuff. To the end user, it looks like free money but there’s a deeper and darker subtext. As we’ll learn, there’s never really such a thing as free money.

Don’t click the bottom one…

Sites like Coupert, Vouchercodes and more sometimes tell you what special offer codes are currently active; be wary of any which offer to “automatically apply all codes” or you’ll end up installing a browser extension, which you almost certainly don’t want to do.

1st party coupons

Microsoft has shoehorned “shopping” into Edge (similar to what Google does with Chrome, though Edge’s is a bit more internationally inclusive and somewhat easier to use), and has a Bing shopping site that’s similar to Google Shopping too.

If the feature is enabled in Edge, you’ll see a little shopping label icon in the address bar when you’re browsing something that the browser might have more insights on, and possibly be able to keep a track on the price too.

Both browser tools are convenient way to find coupons and codes, alongside price comparisons, price history etc, even if you could probably find keener deals and info by looking around yourself.

For vouchers and deals, the browser is basically scraping other sites which purport to offer them, though anyone who has tried such sites previously will probably find out many of the codes don’t work anymore.

Margins to share

Retailers typically have a high markup on stuff they sell, expressed often as a margin – if a clothing outlet sells a shirt for $100 and they are buying it from their supplier at $40, then they have a 60% gross margin. That seems a lot relative to the cost of the actual goods, but then the retailer has to run premises, pay staff, deal with returns and annoying customers – all of which will eat into that margin and give them a much lower %age of profit. So far, so good.

When dealing with online transactions, especially if the delivery cost is charged additionally, the overheads will be a lot lower and therefore the margin could afford to be less – that’s why many online-only retailers can sell the same things at a lower price than you’d find in the shops. But at least in trad. retail, customers might be browsing – they could be wandering through a mall and decide to drop in to a store and end up seeing something they didn’t know they wanted. In online retail, that’s so much less likely, therefore they try to attract buyers in other ways.

Online retailers find it sometimes helps to share the margin they make; hence the deals with cashback sites or credit cards, and by issuing voucher codes to incentivise customers to buy now while the deal is there. They may also have referral codes or links that give a small discount to the end purchaser and a kickback to the referring source as well.

Influencers and other “content creators” can earn money by talking about stuff and linking to places where you can buy it, potentially earning $thousands for driving extra buyers into the waiting arms of the online sellers. Sometimes they’ll have a voucher code that gets money off (and which the retailer can track so they know how much extra business is coming from that source). Sometimes the code is built into links on the blog or website, that when you click through (and subsequently buy), will share some margin back to the referrer.

Honey: The sweetest deal?

Along with the features browsers have built-in, there are loads of addins which can be used to help the shopping experience. Honey was a pioneer, so much so that PayPal shelled out a cool $4B a few year back.

Recent investigations have shown Honey’s business model to be on thin ice, though – ostensibly telling users that they can find the best deals with Honey, while getting retailers to pay them to offer only a limited set of the deals which might otherwise exist… so instead of Honey telling you of a sweet 10% deal you could get, they might be taking 2% off the retailer and showing you a 5% code.

Addins like Honey also sometimes pay to have their offering promoted – including paying money to influencers to have the Honey extension featured. To the chagrin of some – even leading to legal action – it appears that Honey has also been rewriting the referral links from other sites too.

So, Honey pays Spongebob Influencerpants to say nice things about them and feature on his site; all Sponge’s users run off and install Honey and are happy they’re getting something for little effort.

Later, when a user clicks on a link to buy some tat in the description text of Spongy’s latest video, instead of him getting the kickback from the retailer, the Honey addin is intercepting and rewriting the URL and pocketing the referral fee for itself.

Even if you think most influencers are gopping eejits, do check out Marques Brownlee – who is one of the smartest and most balanced of the oeuvre – and see what he says about the “Honey Scam”. Unsurprisingly, he recommends uninstalling the Honey addin with all speed.

Whatever the reality of this situation is, it’s certainly not cricket.

618 – Listing

Posted on by ewand

clip_image002Lists form a big part of lots of peoples’ lives – whether it’s a to-do list for productivity afficionados, shopping lists for remembering the essentials or compiling top-five lists of favourite things, just, well, because.

A while back, Microsoft released a new app for Microsoft 365 users called Lists, which was essentially a front-end to SharePoint, itself a staple of the Office 365/Microsoft 365 offering since the beginning, and providing much more functionality than simply a place to stuff documents. The original SharePoint Portal Server 2001 (codenamed “Tahoe”) is nearly old enough to buy itself a beer in its homeland, and relatively advanced logic and custom data validation & handling has been a major part of its appeal for a lot of that time.

clip_image004Lists brings a lot of that functionality to the fore, while being extensible through Power Apps and integrated into Teams. There are mobile Lists apps available and in beta too.

Recently, the Lists experience was made available – in preview – for non-M365 users who could sign in with their Microsoft Account. A “lightweight” version of the app, it’s still pretty functional and pitched at individuals, families or small businesses who need to keep lists of things.

Taking a slightly different tack, the To Do application is a good way of making other sorts of lists – that could be Tasks or flagged emails as well as simple tick-lists to mark off what needs to be done. In something of an overlap with Lists, To Do can share its lists with other people – think of To Do as primarily for personal use that you might share, whereas Lists is for managing shared endeavours first and foremost.

clip_image008If you’re a user of both Amazon’s Alexa services and Microsoft To Do, you might want to integrate them together; using the Tasks In The Hand skill. Once enabled and correctly configured, you can use Alexa to manage that service’s built-in To-Do and Shopping lists, and these are then synchronized to the Microsoft To Do app.

clip_image010You can rename the lists which are subsequently created in To Do and which sync with Alexa, though you can’t yet manage additional ones. You could simply use the Alexa app to manage the lists rather than synching them with To Do, but setting up synch gives you more flexibility – To Do integrates with other software and services, like being able to show lists in the Microsoft Launcher app on an Android phone.

608 – Shopping Season

Posted on (Updated by ewand

After clip_image002Americans celebrated “Turkey Day” yesterday, the phenomenon of Black Friday is now well underway. Originally coined for bricks & mortar retailers to kick off the shopping spree in the run-up to Christmas, it’s now exported around the world and applied across all retail channels with consumer electronics being routinely discounted for a few days (stretching through the weekend to what grew to be called “Cyber Monday”).

Around a year ago, the Edge browser debuted the Shopping feature which showcased vouchers from various sites you might visit – similar to the Honey add-in which offers coupons and vouchers proactively when you visit e-commerce sites.

clip_image004There have been some recent updates to Shopping, including a price tracking feature which tells you if a specific item has been reduced in price recently – as with all these things, YMMV depending on the retailer and your own location, but it’s certainly worth a look – find out more, and see which retailers are supporting the Shopping feature with coupons and price alerts.

There are other improvements on the way – including a rare UK-first rollout, of a Bing Shopping collaboration with Good On You to highlight ethically sourced fashion. Have fun on your shopping spree!

560 – Shopping in the Edge

Posted on by ewand

clip_image002
The pandemic has undoubtedly accelerated digital transformation and societal change in many ways, bringing years of progression into a few months to quite a few industries. That change felt revolutionary in some – working from home in organisations that previously would have thought it impossible – and in others, like retail, it may have brought forward things that were going to happen eventually.

Online retail has been a clear beneficiary of people spending more time at home (and possibly less time working), in some cases having more money (since they’re not travelling for fun, eating out less – if at all – and so on). One aspect of online shopping that has grown over the last few years has been the use of voucher codes – perhaps as a way of trying to award loyalty while combating the dominance of certain online behemoths.
(It’s a really compelling podcast, that one – well worth a listen).

Websites who offer vouchers will often target them to existing customers, possibly previous customers who haven’t been active for a while – they’d email a time-limited code that could get money off, or free delivery and so on, or add a “money off your next purchase” printed code, in the box with the thing you just bought. People will often share these codes with their family and friends, and inevitably a load of websites sprung up purporting to offer voucher codes, though quite a few seem to be a vector for spam and unwanted advertising.

clip_image004The Edge browser has recently added a feature which can help to discover active vouchers for a given site – with the idea that they are known to be good, active and not spammy. The idea is that when you go to a site that has current vouchers/coupons, then a little shopping label will clip_image006appear on the right clip_image008side of the address bar, with initial pop-out text which disappears after a few seconds, but the badge on the icon indicates how many vouchers are available. At the opposite end of the address bar, you’ll clip_image010probably see the handbag icon illustrating, on this site, that it’s safe to shop.

Click on the vouchers icon and a pop-up will show the list of coupons; clicking a coupon copies it to the clipboard, ready to paste into some box during the checkout process.

The Shopping feature in Edge has started rolling out, beginning with the various dev and beta channels. To check if it’s on your build, and to enable/disable it, look in edge://settings/privacy and look for the Save time and money… option as pictured above. Right now, the availability of sites with vouchers may seem thin on the ground, but that’s likely a regional thing (ie concentrating on US retailers for now).

An alternative that was previously being pushed somewhat by the Edge team, is Honey – a simple Edge addin which does much the same as the Shopping feature, but more widely supported. On the example given above (from US retailer www.target.com) the orange Honey icon found lots more coupons that had been submitted and supposedly verified by other users saying they worked, and when. As with any of these things, YMMV.