#63B: It’s Your ISP

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Following on from last week’s missive on finding problems in your home network, this one turns its attention to network of the internet service provider (ISP) itself. Just like any other utility provider, there is a lot going on behind the scenes before the pipe or cable that shows up at your property delivers its stuff. As UK Gov CTO David Knott says, the simpler something looks, the more complex it probably is.

If you think there are problems with your internet connection’s speed or reliability, and it’s not your fault, there are a few things you can do to try and pinpoint where the cause lies. Being quite specific can also help short-circuit the early stages of the supplier’s support desk, where they’ll be getting you to clear your cookies and restart your browser.

Let’s assume that any WiFi devices are working and the home router itself is connecting OK – the lights on your device are behaving like they should be connected.

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I bet none of you losers has their own named port on their broadband router

Sometimes the connection to the ISP might be ropey – even if the lights are on, it could be worth logging into the admin page on your router to see if there are any tell-tales or warnings. There’s probably a log of events that might show repeated disconnect/reconnect loops, or other tell-tale errors. If you have a fancy-pants NAS device or similar, you might even be able to collect the logs and give better reporting.

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It’s worth checking a public speed test site, like www.speedtest.net, to see if it thinks you should be getting decent performance. Pay attention to that Ping ms number – as mentioned previously, latency is the enemy of anything that needs real-time communications like a Teams/Zoom meeting or online gaming. Streaming video can often deal with poor latency since it will buffer at least a few seconds in advance, though if it gets really bad then it might still be unworkable.

HOW NETWORKS WORK

Without grossly oversimplifying things, when you try to connect to a remote resource (say, www.google.com), your computer will use the magic of DNS (short for the Domain Name System) to figure out what is its actual address on the internet, then will attempt to reach it.

Imagine going on a journey with tens or hundreds of junctions along the way; at each turn you don’t need to know all of the directions to the destination, only that it’s further along this road rather than the other way. When connecting to a remote internet site, there will be many “hops” that your data will take – and the connections between each of those points could be a cause of problems.

Given that the internet was conceived to survive a nuclear war, traffic should find a way but sometimes there’s a single link that can throw everything off. If a single website is slow but everything else works, it’s probably that site. But if everything seems slow or unreliable, it’s more likely there’s a problem with your ISP’s network, or possibly the network it connects to.

To test a single connection, there’s a built-in command (again, on Windows, press Win+R an enter cmd) called tracert, which will basically ping everything between you and that remote site:

In this case, it sends 3 requests and measures the round-trip time of each; sometimes you’ll see an isolated spike or a drop out but that’s not unusual. In many cases, for popular sites like Google or Bing, you’ll only really be connecting to a nearby node anyway. Look up the IP Address on whatismyipaddress.com and you’d see, in this instance, that Google.com lives in a Datacenter in London, but if the same experiment was repeated from a PC in LA, the IP address and therefore final destination that corresponds to www.google.com would be different.

If you think your network problem is a bit more transient, you could try an old bit of Windows software called WinMTR (or a lightly refreshed version called WinMTR Redux). This will repeatedly run TraceRT probes and show you the results over time; if you see one particular hop which spikes a lot and it looks like it’s part of your own ISP’s network, then it could be worth sharing this info with them in the hope they go and switch that router off and back on again…

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In this instance, the first hop into the ISP network – 217.47.72.122 – appeared to be the problem as it and everything later had terrible latency (almost a whole second where you’d normally expect a few milliseconds). This above example was presented to a well-known UK national telecoms provider some time ago, as proof that the problem was with them, and to stop ordering the end user to faff about with ADSL microfilters or get engineers out to test the phone line.

Another example shows that while there’s no cataclysmic issue, there appears to be a delay in some of the connections further up the line – probably not worth escalating but it might explain why some sites feel slow while others don’t:

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The nice thing about WinMTR is that you could save it to OneDrive / Google Drive and run it directly without needing to install anything. If you’re happy to add some troubleshooting software in advance of having a problem, another alternative could be PingPlotter:

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WHAT IF IT’S DNS?

Ask anyone who has worked in IT support and at some point, the DNS infrastructure or your connection into it will be the thing that breaks everything else. Moving everything off-premises to a cloud-based environment merely means that DNS is someone else’s problem, but if you can’t figure out how to connect to the cloud, it’s yours.

Stack of blocks below text 'All modern digital infrastructure' made precarious by single small block near the bottom labelled 'DNS'

Normally, when your ISP gives you a connection, they also provide the address that your computers will use to make DNS queries. Your broadband router might act as a proxy, so the devices on the home network just ask it to resolve DNS queries, then it will connect to your ISP’s DNS service and relay the response back.

If everything else appears to be working but your connection is still flaky and slow, it may be that your ISP’s DNS service is stuffed. To the end user, you’d try to connect to www.google.com and it would spin for a while and eventually get an error saying it had timed our or could not be found; this could just be that your PC asked the router, which passed through the request to the ISP’s own DNS server(s), but if there’s a problem connecting or they’re not working properly, then a reply might not come.

Fortunately, there is an option to sidestep this – temporarily, maybe – and use somebody else’s DNS service instead.

Google operates a free, public DNS service, on addresses 8.8.8.8 and 8.8.4.4. If your ISP’s DNS is not responding well, try substituting the default automatic provisioning of DNS server addresses that your machine will likely have, with hard-coding Google’s DNS – see Get Started  |  Public DNS.

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If all else fails, you might just have to endure the ISP’s support desk to get someone to check the connection back to you, or just give up and go outside instead.

#37: What’s your LinkedIn SSI score?

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Are you the kind of vainglorious blowhard who likes to tell everyone about all your latest achievements or humblebrag your gratitude for some amazing success / that latest certification? Some people think that’s what LinkedIn is for. With over one billion users, there are certainly opportunities for networking and sharing interesting content too, and not all of it leaves its reader feeling queasy.

There’s a scoring facility on LinkedIn, hitherto visible only to subscribers of the $100-1600 per month (yes) “Sales Navigator” product: SSI. Nothing to do with nature sites or social security, Social Selling Index is a score to tell you how well you stack up against your peers when it comes to four pillars of social selling.

It’s available to regular cheapskate LinkedIn free users too – check your score out on https://www.linkedin.com/sales/ssi

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When Microsoft bought LinkedIn in 2016, the $26B price paid seemed like quite a lot, even if competitors openly moaned about it. In the last fiscal year alone, LinkedIn brought in $15B of revenue so it seems like a pretty good investment all-in. The Microsoft FY24 results are due next week so we’ll see if its inexorable growth continues (hint: it’s been adding 8-9% compared to the previous year over the last 3 quarters, so it’s seems a fair bet).

What is “Social Selling” anyway?

In short, it’s a way of identifying sales prospects and using social media to connect and interact with them. Clearly, LinkedIn thinks it’s the most likely place for this to happen, though some industries and/or demographics might find Instagram or Tik Tok to be their platform of choice.

LinkedIn claims that people who are good at social selling create more opportunities, are more likely to reach their quota, and that 78% of them will outsell their peers who don’t use social media (bad luck if you’re one of the 22% that get outperformed by old style relationship sellers). You could use the Social Selling Index to see how you stack up against those who don’t use social selling skills.

The freebie view of your SSI score doesn’t really give you any explanation as to why it is what it is, nor particularly practical tips for how to get it higher… There are plenty of articles online offering tips on how to make your SSI go up, and the somewhat dry help page for Sales Nav does give a little more info.

It’s a calculation based on 4 pillars:

Establish your brand – basically, how complete is your LinkedIn profile and how much stuff you post/share. Pepper your profile with the right buzzwords and your score might go up. Treat your LinkedIn profile like it’s your CV/resumé with at least a bit of detail of your experience, add a profile photo etc, and you should do OK.

Find the right people – how well are you growing your network with new connections? Finding new prospects and connections might be easier if you’re a Sales Navigator subscriber as the searching tools are more granular, but you can still get a long way with the built-in search and filtering tools. If you don’t want to pay for Sales Navigator, you might still find value in the less spendy LinkedIn Premium.

Engage with insights – a rating where LinkedIn looks at how you engage with other people’s content (liking, commenting) and how much you share yourself (whether it’s reposting or creating something new). Being active in LinkedIn Groups also helps.

Build relationships – supposedly “connecting and establishing trust” – though likely measured by how many interactions you have with people, like commenting on their posts or sending them messages, maybe even commenting or liking back on other people’s comments on your posts.

Normally, you’re the only one who can see your SSI, but if you get an Enterprise license for Sales Navigator, then your admin can see everything and you might be able to see how the other members of your team are doing:

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If your company is paying for a Sales Navigator license for you, then it’s always possible you could find that maintaining a certain level of SSI as one of your compensable OKRs.

So, being consistently busy on LinkedIn is likely to make your social selling index go up, even if the things you do are not necessarily examples of good social selling… the maxim of “Empty vessels make most noise” may still apply to LinkedIners who spend all their time doing stuff of low value.

You’ll find lots of online resources explaining why Social Selling is A Good Thing, and how to do it better. There’s even a book about Social Selling on LinkedIn should you feel like some summer holiday reading by the pool.